How to Use Social Media to Get Noticed by College Lacrosse Coaches
College lacrosse coaches are watching social media. Right now.
They're scrolling through feeds, checking out players, and making recruiting decisions based on what they see online. If you want to play college lacrosse, your social media presence matters just as much as your performance on the field.
Here's exactly how to use social media to get on a coach's radar.
Choose the Right Platforms
Not all social media platforms work the same for recruiting. Focus your energy on the three platforms coaches actually use:
X (formerly Twitter) – This is where most college coaches spend their time. They post updates, share team news, and actively look for recruits.
Instagram – Coaches use Instagram to see your personality and your game. It's visual, which makes it perfect for highlight reels and game footage.
TikTok – More coaches are joining TikTok to connect with younger athletes. Short-form videos work well here.
Don't spread yourself too thin. Pick two or three platforms and do them well. Quality beats quantity every time.
Set Up Your Profile the Right Way
Your profile is your first impression. Make it count.
Make your account public. Private accounts don't help you get recruited. Coaches won't request to follow you: they'll just move on to the next player.
Enable direct messages. You want coaches to be able to reach out easily.
Use a clear profile photo. Use a professional headshot or action shot from a game. No filters. No group photos.
Write a strong bio. Include:
Your grad year
Your position
Your club team (Myrtle Beach Lightning Lacrosse Club)
Your high school
Contact information or link to recruiting profile
Pin your best content. Put your top highlight video at the top of your feed. This is the first thing coaches will see when they visit your profile.
Post Content That Gets Attention
Posting regularly keeps you visible. But what you post matters more than how often you post.
Share highlight videos. Game footage shows coaches what you can do. Post clips of goals, assists, defensive plays, and key moments. Keep videos short: 30 to 60 seconds.
Post training content. Show coaches you're putting in work outside of games. Wall ball sessions, strength training, stick skills: all of it matters.
Share game updates. Post scores, stats, and recaps after games. Tag your teammates and use relevant hashtags.
Update regularly as you improve. Post throughout the season to show your progress. Coaches want to see growth.
Keep your captions short and professional. No need for long paragraphs. State the facts and move on.
Engage With Coaches and Programs
Social media isn't one-way. You need to interact.
Follow coaches and programs you're interested in. This puts you on their radar. They'll see you followed them.
Like and comment on their posts. Show genuine interest. Comment on their game recaps, training tips, or team announcements. Keep comments positive and relevant.
Retweet and share their content. When a coach posts something valuable, share it. This shows you're engaged with their program.
Tag coaches in relevant posts. If you had a great game or reached a milestone, tag the coaches you want to notice. Don't overdo it: only tag when it's actually relevant.
Send Smart Direct Messages
Direct messages can open doors. But most players do them wrong.
Research first. Before you message a coach, learn about their program. Watch their games. Read their posts. Find something specific you can mention.
Keep it short. Coaches are busy. Get to the point in three or four sentences.
Make it personal. Mention something specific about their program that interests you. Don't send generic copy-paste messages.
Include key information:
Your name and grad year
Your position
Your high school and club team
A link to your highlight video
Your academic info (GPA, test scores if strong)
Don't ask for a scholarship right away. Your first message should introduce yourself as both an athlete and student. Build the relationship first.
Follow them before messaging. This shows basic respect for their work.
Don't spam their inbox. Only message when you have something new to share: after a camp, a college visit, or a big tournament. One message every few weeks is plenty.
Here's a simple template:
"Hi Coach [Name], I'm [Your Name], a [grad year] [position] at [High School] and Myrtle Beach Lightning Lacrosse Club. I've been following [Team Name] and was impressed by [specific detail]. I'm interested in learning more about your program. Here's my highlight video: [link]. I have a [GPA] GPA and scored [SAT/ACT if applicable]. Would love to connect. Thanks for your time."
Share Recruiting Milestones
Post updates about your recruiting journey. This creates urgency and interest.
College visits. Post when you visit a campus. Tag the school and coaching staff.
Camp invitations. Share when you're invited to showcases or camps.
Offers and interest. If you receive interest from programs, post about it. This can spark attention from other coaches.
Use relevant hashtags to increase visibility:
#LaxRecruit2027 (use your grad year)
#LacrosseRecruiting
#CollegeLacrosse
#RecruitMe
Don't overuse hashtags. Three to five per post is enough.
What Not to Do
College coaches look at everything on your social media. Everything.
They see what you like. Don't like posts that are inappropriate, controversial, or immature.
They see your comments. Don't leave negative comments on anyone's posts. No trash talk. No complaining.
They see who you follow. Your follows say something about you. Be mindful.
They see your old posts. Go through your history and delete anything that doesn't represent you well.
Think before you post. If you wouldn't want a coach to see it, don't post it.
Show you're coachable. Show you're respectful. Show you make good decisions. Coaches are evaluating your character as much as your skills.
Take Action Today
Social media recruiting doesn't happen overnight. Start now.
This week:
Make your profiles public
Update your bios with recruiting information
Pin your best highlight video
Follow 10-15 coaches from programs you're interested in
This month:
Post at least twice a week with training content or game updates
Engage with five coach or program posts each week
Send personalized DMs to three coaches
All season:
Keep your content updated
Stay active and engaged
Build genuine relationships with coaching staffs
If you need help building your recruiting profile or improving your game for the next level, check out our player evaluations and training programs.
Your social media presence is working for you or against you. Make it work for you.
Get started today. College coaches are watching.
